Have you heard about McDonalds and how they start it?
The original McDonalds was owned and operated by 2 brothers but discovered by Ray A. Kroc, a 54 year old milkshake machine salesman. Ray was intrigued when the McDonald brothers ordered 8 shake machines for the small restaurant and decided to go and visit. The following year (1955) Ray became a joint operator and started his push for expansion.
In 1961 Ray A. Kroc purchased the trade mark privileges from the McDonald brothers for US$2Million. The company went on to list in 1965 and began its international expansion in 1967 when they opened the first store in Canada.
McDonalds put their success down to Simplification, Standardisation, and Specialisation (the three Ss) and to the management of Quality, Service, Customer experience and Value (Q,S,C&V).
In 1961 Ray A. Kroc purchased the trade mark privileges from the McDonald brothers for US$2Million. The company went on to list in 1965 and began its international expansion in 1967 when they opened the first store in Canada.
McDonalds put their success down to Simplification, Standardisation, and Specialisation (the three Ss) and to the management of Quality, Service, Customer experience and Value (Q,S,C&V).
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