| Friday, March 30, 2012 | |
| Posted by Tep Thida (ទេព ធីតា) | |
 7 Reasons to Choose the Best Domain Name for Your Business For 99% of the projects we take on, a domain is already part of the equation. However, in some circumstances, we've been called on to provide advice for naming a domain for new website, a company launch or even just a friend's website. Below, I've listed 7 tips I find indispensable when helping people select a great domain name. 1. Brainstorm 5 Top Keywords When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match. 2. Make the Domain Unique Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com - I hear kids in their 20's tell parents in their 40's and 50's to see photos on Flickr and always envision that traffic going straight to the wrong domain. 3. Only Choose Dot-Com Available Domains If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks. 4. Make it Easy to Type If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks touted the value of having the letters include easy-to-type. 5. Make it Easy to Remember Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name. 6. Keep the Name as Short as Possible Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media. 7. Create and Fulfill Expectations When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That's why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Popzone.Asia, .biz or .info and qclink.org (whom I usually praise) required far more branding because of their un-intuitive names. Want to get FREE domain name? Click here to contact our professionals, or call the directed number +855-17 718 678. Start your Online Branding Now! By Kerry Leng, Founder/CEO at Popzone Asia |
Friday, March 30, 2012
7 Reasons to Choose the Best Domain Name for Your Business Popzone News | Money
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